Sunday, October 24, 2010

The Business of fashion


Nowadays, most of people have a lot of passion in fashion and the fashion is never stop, so this career is one of the most things that many people interested. In fact, behind the scenes do you know that many people who did in this business failed? And how do you they work on their business?

Over the coming months The Business of Fashion will introduce “ The Business of Fashion : Basics ’’ which is a series of articles on setting up a new fashion business to be success in both creatively and financially .In the competitive world of fashion more than 95% of start-up fashion businesses fail not just they didn’t hit the right creative notes more often they lack of proper planning, funding and infrastructure. However there are the success stories of the famous designers which we will try to uncover the secrets to success . Our purposing set of articles that you can expect to see here soon are as follows :

· Basics 1 – Setting up your own fashion business – what do I need to know first?

· Basics 2 – What is a business plan for and how do I go about writing it?

· Basics 3 – How do I find the right investors and partners?

· Basics 4 – How do I decide where to allocate my capital?

· Basics 5 – Value Chain – Design and Development

· Basics 6 – Value Chain – Marketing and Sales

· Basics 7 – Value Chain – Production and Supply Chain

· Basics 8 – Value Chain – Retail


From the given, we can see that do this career is difficult and have a lot of skills and abilities to learn. It has many unexpected thing come up to your career in everyday. Moreover, many competitions are always increase and create their products, so you have to know all of these basics of fashion business before you invest on your own business.

Sources:http://www.businessoffashion.com/2007/02/the-business-of-fashion-basics.html


What do I need yo do first in fashion business?

In fashion world, many people think that it is glamorous and so attractive, so they want to be a successful in fashion business like their thoughts. In fact, fashion business has many things that make this business grown up and you must have a lot of skills and abilities to do with this career. This post I will show you about "What do you need to do first in fashion business?"

One of the common question that the author asked new designer is "Should I start my own business or go work for a big fashion house?" The important thing that you need to do is ask yourself about your aims. The right answer depend on you, so you can make the right decision. The First thing that you should think about it "Do I really want to run business?" The one of the key drivers of success will be your entrepreneurial skills. In order to be successful, you should think of yourself as CEO first, fashion designer second. A CEO is a manager of people, finances and processes, so you will have a great deal of your business. Next step, "Do I really have or can find the necessary skills, contacts and funding to create a successful fashion company?" The important thing that you need to find other people who believe in you to join your team. Doing a self-assessment of your skills and abilities will tell you what gaps you will need to fill for making your business work. There are 4 skills that you must have.

1. Having a clear design methodology is crucial to get the best of your abilities. If you don't have this in place now, perhaps you may want to spend sometime learning from someone else first.
2. Find a business partner they can trust. It will bring different skills and connections. You also have a division of roles, which allow you to forces on more on the creative aspects of business.
3.Find people in the industry who agree and support you, such as, PR they will give a services for you. You will also need accountants, lawyers, stylists, photographers, graphic designers, production manager and interns. All these thing if you have it already, so you can start your business on the right foot, with the right team behind you.
4. You must have a funding in place from start, it will be easy to get up and running your business. There are many sources of funding, family and friends are one place to start but you also deal with bank manager about loans and think about taking on investors. You should also do research, sponsorship ans wards. That will help you to start your business.

Lastly, you should ask yourself "Do I have something unique to offer the market?" You will need to think carefully about these questions. What is it about your business that will be unique? Why will people choose to buy your product over someone else’s? Is it the design, the price, the value or the dream that they are buying into? The important thing that you must care is get into the mind of your customers and understand what motivates them, and then you have to remember that your business concepts needs to offer a clear proposition of value to your customers and that value could be world-class design at more reasonable prices.


Conclusion, we can see that do fashion business is not easy that everyone thoughts moreover it has too many methods that make your fashion business will be a successful. From the given, this is just a first steps to do fashion business, the keywords of this post is to know about yourself first. I think that do fashion business have a lot of skills, and who want to be successful in this career have to know the right way for the career success.