Wednesday, November 3, 2010

Luxury Lab | China: The Biggest Opportunity for Luxury Brands in a Generation


Nowadays, China became the top important in fashion market, so it does a bode well for luxury brand to expand their products in Chinese market. Apart from this, it has many factors to be on a top in fashion market. From this post I will show you "Why Chinese market offer the biggest opportunity for luxury brands?"

Chinese government allowed the Yuan to appreciate within defined, and abandoned the exports-led growth strategy; moreover, Chinese goods look like cheaper. Now, Western economies stop and start. Chinese government is also sustaining its growth by stimulating demand at home. From the China's growth rate will slow from over 9.9 percent in 2010 to 9.6 percent in 2011. Furthermore, China offers the biggest chance for luxury brands. The latest research,based at Newyork University, Scott Galloway(founder) said “when you look at the sheer size of incremental revenue that the Chinese market offers, especially online, you could hit singles in every market, but as long as you connect with the ball in China, your shareholders are going to be just fine.” Next, 840 million people will be online in China three years, so it means that people in China will be online more than US, Europe, and Japan. The age of Chinese luxury customers are under 45 who are voracious online consumers.

In conclusion, we can see that China government always develop their country and China has more impact in global market than before. In my opinion, first I have to appreciate the effort of China and then I think that Thailand have more focus on fashion market because it is the one of key words that can help Thailand's economy will be better than this. In global markets, It have many effects to every each countries, so this is the significant thing that every country should not ignore it.

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